Scheduling Commercials on Broadcast Television
نویسندگان
چکیده
منابع مشابه
Conflict Resolution in the Scheduling of Television Commercials
We extend a model by Bollapragada and Garbiras (2004) for scheduling commercial advertisements during breaks in television programming. The proposed extension allows differential weighting of conflicts between pairs of commercials. We formulate the problem as a capacitated generalization of the max k-cut problem in which the vertices of a graph correspond to commercial insertions and the edge w...
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These papers are produced by Cambridge Judge Business School, University of Cambridge. They are circulated for discussion purposes only. Their contents should be considered preliminary and are not to be reproduced without the authors' permission. These papers are produced by Cambridge Judge Business School, University of Cambridge. They are circulated for discussion purposes only. Their content...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2004
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.1030.0083